Pigment, not a hint
A thick color paste that loads the fur instead of ghosting over it. It looks like the photo, not like you thought about it.
Creative grooming, at home
All-natural color paste that actually shows up.
All natural, no harsh chemicals - and it rinses out with a bath. So it's a costume, not a commitment.
- All Natural - No Harsh Chemicals
- Washes Out
- 10 Shades
Real owners, real coats
Watch it go on. Then watch the dog walk into the room.
No brand studio, no filters. Just owners filming their own dogs - and the dogs, as usual, not remotely bothered by any of it.
So bright it looked fake in the photos. It wasn't.
Jenna R.
Samoyed - 52lbs
Turns heads at the park every single time. Two people asked me where I got it.
Alicia M.
Goldendoodle - 48lbs
Upload video: relaxed dog during application, owner talking to camera
He sat there the whole time. The dogs genuinely don't mind it at all.
Marcus T.
Great Pyrenees - 94lbs
Upload video: one-handed squeeze application, clean hands shown after
Flip the cap, squeeze, done. As easy as it said.
Priya N.
Bichon Frise - 14lbs
Did his tail blue for our Halloween thing. I might just keep it, honestly.
Devon K.
Golden Retriever - 71lbs
Upload video: large light-coated dog with colored ears on a neighborhood walk
People used to cross the street. Now they say she's so cute.
Rosa L.
Great Pyrenees mix - 88lbs
Professional Groomer
Permission granted
Groomers have been doing this for a decade. You're allowed to, too.
Choosing a color for your dog is no different than choosing the purple collar over the red one.
Creative grooming is not a fringe internet thing. Working groomers color dogs nose to tail with pet-formulated color, and have done for years. The debate you found on Google was never about the practice - it was about people using the wrong product.
- Groomers color dogs nose to tail with pet-formulated color
- The dogs, by every groomer account, genuinely don't mind it
- Wanting him to look fun doesn't make you a bad owner
The whole process
No bowls. No gloves. No stained hands. Just squeeze.
The last product you tried needed a mixing bowl and a brush you then had to wash. This one is a tube with a cap on it.
1
Step 1
Flip the cap. That's the setup.
The cap is color-matched to the shade inside, so you know exactly what you're holding before you open it. No developer to mix. No second bottle. No instructions to reread.
2
Step 2
Squeeze it where you want it.
It's a paste, not a runny liquid - so it goes where you put it and stays there instead of running down the leg. Paws, tail tips, ear fluff, one bold stripe. You place it, you control it.
3
Step 3
Let it set. Rinse it out when the party's over.
Wear it for the event, the photos, the walk where three strangers stop you. Then it washes out in the bath, on your schedule - not six months from now when you've given up asking.
- No mixing bowl
- No developer
- No gloves
- No brush to wash
The whole point
Vivid, clean, and gone when you say so.
Most pet color makes you pick two out of three. This one doesn't ask you to.
All natural. It says so on the tube.
No harsh chemicals - printed right on the label, not buried in a spec sheet you have to go find.
A costume, not a commitment
It rinses out with a bath. Nobody ends up with a green dog in March explaining it to the vet.
Brightest on white and light coats
We'd rather tell you now than let you find out in the bathroom. Light fur takes color best - that's how pet color works, for everyone.
The two ways this usually goes wrong
Stuck with it for months, or gone before the party.
Pet color has spent years failing at opposite ends. Here is the version that doesn't ask you to pick a failure.
This one
PawTint
Color payoff
Real pigment
How long it lasts
Until you rinse it
Your hands after
Clean
Steps and tools
One tube
Coat once dry
Still his coat
The usual
The mixing-bowl kind, or the one that's gone by morning
Color payoff
Faint smudge
How long it lasts
Months, or one day
Your hands after
Stained for days
Steps and tools
Bowl, gloves, brush
Coat once dry
Stiff and clumpy
If you have already bought one of the other two, you know exactly which column you lived in.
What you're actually comparing
One tube on your kitchen floor, or one appointment on someone else's schedule.
You were never really choosing between two bottles on a shelf. You were choosing between doing it yourself and booking it.
One tube
$34.90
Yours to keep. Use it again for the next holiday, the next photo, the next dog.
Time at home
~10 min
Kitchen floor, one hand, no booking, no drive across town.
The alternative
1 booking
A creative-grooming color appointment at salon prices - for a single look, once.
Want the full palette, or have more than one dog? There's a Bundle (All Colors) option if one shade was never going to be enough.
Owners who actually did it
Find a dog that looks like yours.
Breed, size, and how many times they've used it - because the only review that matters to you is the one from a coat like his.
4.8 from 2,400+ reviews
Danielle P.
3 weeks ago
★★★★★
So bright it looked edited. Last one I bought barely showed up at all - this is a completely different thing.
68
9
Verified
Marcus T.
1 month ago
★★★★★
He fell asleep halfway through it. I was braced for a fight and got a nap instead.
Great Pyrenees - 90lbs - First time
51
4
Verified
Steph R.
2 weeks ago
★★★★★
Four separate people stopped us on one walk. My neighbour asked if I'd taken her to a salon. I did it standing at the kitchen sink in ten minutes.
94
13
Verified
Kelsey M.
5 weeks ago
★★★★☆
Gorgeous on my white one. On my darker rescue it reads much more subtle - worth knowing before you order. On light fur it's genuinely brilliant.
Two dogs - Bichon and a black Lab mix - Used it twice
37
11
Verified
Brian C.
3 weeks ago
★★★★★
No bowl, no gloves, nothing to clean up. My hands were fine.
45
5
Verified
Tanya W.
6 weeks ago
★★★★★
I nearly didn't buy this. I'd googled it and found a load of articles calling it animal abuse, and I sat on it for a year. My groomer told me she colors dogs every week and nothing happens to them. Did his ears blue for the party. He loved the attention.
Golden Retriever - 74lbs - Used it 3 times
128
22
Verified
Before you order
The questions you already googled at 11pm.
Straight answers, including the ones where the honest answer is the less flattering one.
PawTint is an all-natural color paste with no harsh chemicals - that is printed on the tube, not tucked away in a spec sheet. It is a cosmetic color that sits on the fur shaft.
Professional groomers have been using pet-formulated color on dogs, nose to tail, for years. The debate you found online was never really about the practice. It was about people using human hair dye and kitchen improvisations on animals - which is a genuinely different thing.
It is designed to wash out with bathing. That is the entire point of the product - you wear it for the event, the photos, the walk where three people stop you, and then you rinse it out on your schedule.
You are not going to end up explaining a green dog to your vet in March. If you want a permanent color change, this is the wrong product for you, and we would rather say so now.
Honest answer: it shows brightest on white and light coats. That is how pet color works across the whole category, not just this product.
On a darker coat you will get a subtler, tinted effect rather than the bold color you see in the photos. Plenty of owners with darker dogs still love it on ear fluff, tail tips, and lighter patches - but if your dog is solid black and you want the bright version, we would rather you knew before you ordered than after.
Some dogs treat it as a nap opportunity. A few decide they have somewhere else to be. You do not have to gamble on which one you have.
Every order comes with a 30-day money back guarantee and a 1 year warranty, plus free shipping worldwide. If it does not work out for your dog, that is on us, not on you.
It is a paste rather than a runny liquid, so it stays where you place it instead of soaking down and running along the leg.
It rinses out with a bath. If you have a long-coated dog and you are particular about texture, we would suggest starting with a small area - tail tip, ear fluff, one paw - and seeing how you feel about it before you commit to a bigger look.
PawTint is formulated for dogs. We are not going to tell you it is fine for cats, because cats groom differently and far more thoroughly than dogs do, and that is not a question we are prepared to be casual about.
If you have a cat, please talk to your vet before putting any cosmetic color on them - regardless of brand.
Free shipping worldwide on every order.
30-day money back guarantee, plus a 1 year warranty. If it is not right, tell us and we will sort it out.
Two weeks out
The party is in two weeks. The photo is up to you.
And because it rinses out, there is no version of this you regret. Worst case, he has brilliant paws for a weekend.
Get His Color Free worldwide shipping - 30-day money back guarantee - 1 year warranty